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Twitter Trending in Businesses

April 25, 2013

Twitter has been a growing trend since it began in 2006. More recently, companies have been adopting twitter accounts and marketing their business to their followers who are potential customers. Some older companies are still hesitant to create websites, Facebook pages and twitters, but as long as they follow proper etiquette and marketing techniques, having a social media venue can only increase their companies reputation and possibly increase their brand loyalty and preference to consumers.

Twitter Growth

Twitter has become one of the newest ways to promote a brand and market to a company’s prospective target audience. Twitter is a growing network that will continue to be on the rise in the future. In November of 2010 only 8% of internet users used twitter everyday. In February 2012 this number increased to 15% of all internet users. This goes to show how much and fast Twitter is expanding.

Twitter Worldwide

Companies cannot only market to people in their respective area, but they can also have consumers in other countries that could be potential consumers (if their product or service allows). According to an infographic, the United States is the number one user of twitter as a percentage, followed by Brazil and India. This allows companies to further expand their brand name and their prospective target market.

Twitter Changing Communication

Twitter and other social media sources have changed communication between consumers and businesses. Since consumers now have direct and immediate contact with companies they can ask and receive answers to questions and concerns instantly. Connecting with a consumer directly through a company’s twitter, or any other social media forum, gives a consumer a sense of unity and an emotional attachment to a brand.

Know Twitter Users

Companies who do not have a Twitter are missing out on potential feedback from their consumers. The percentage of potential consumers that use Twitter to learn about products and services is 42%, while 41% of tweeters provide opinions about products and services. These two things can allow a business to interact with consumers to discuss downfalls and hopefully fix them. 31% also ask for opinions on products, so companies can see what is being said about their products or services.

Consumer Placement With Twitter

Companies who have Twitter accounts are more likely to be considered when a consumer has to make a purchase decision later on. One survey found that 67% of consumers are more likely to purchase from brands that they follow. Meanwhile, 79% of US Twitter followers will recommend a brand, service or product; assuming that they are please with their decision.

My Infographic


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